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About Study

Fictional design studyFictionaldesignstudy

Care begins with understandingCarebeginswithunderstanding

An imagined healthcare website exploring a calm way to present complex information. This is a design concept, not a real clinic.Animaginedhealthcarewebsiteexploringacalmwaytopresentcomplexinformation.Thisisadesignconcept,notarealclinic.

About this studyExplore the design

Fictional concept — no appointments or medical services

  • Clear Navigation
  • Thoughtful Content
  • Visual Storytelling
  • Careful Layout
  • Responsive Design

Why this designWhythisdesign

One clear journey, from first glance to next stepOneclearjourney,fromfirstglancetonextstep

The fictional journey is designed to make a complicated subject feel approachable through hierarchy, motion and space.Thefictionaljourneyisdesignedtomakeacomplicatedsubjectfeelapproachablethroughhierarchy,motionandspace.

Meet the fictional castHow it's arranged

Design sectionsDesignsections

A considered place for every part of the storyAconsideredplaceforeverypartofthestory

Five illustrative cards show how a complex service could be organised. These are visual examples, not services available here.Fiveillustrativecardsshowhowacomplexservicecouldbeorganised.Thesearevisualexamples,notservicesavailablehere.

01

First impressions

  • Clarity
  • Warmth
  • Reassurance

02

Visual guidance

Discover

03

Information design

Discover

04

Connected content

Discover

05

Next steps

Discover

About the conceptAbouttheconcept

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Visual direction
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Motion language
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Content layers
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Responsive views

Wellform is a fictional design study built around a simple idea: important information should feel easier to navigate. Editorial sections, photographs and transitions share one visual system, and every frame keeps the visitor oriented.Wellformisafictionaldesignstudybuiltaroundasimpleidea:importantinformationshouldfeeleasiertonavigate.Editorialsections,photographsandtransitionsshareonevisualsystem,andeveryframekeepsthevisitororiented.

About this studyExplore sections

Fictional castFictionalcast

Portraits used to explore the layout.

    Portrait 01, Fictional profile

    Portrait 01

    Fictional profile

    Portrait 02, Fictional profile

    Portrait 02

    Fictional profile

    Portrait 03, Fictional profile

    Portrait 03

    Fictional profile

    Portrait 04, Fictional profile

    Portrait 04

    Fictional profile

    Portrait 05, Fictional profile

    Portrait 05

    Fictional profile

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    About this studyAboutthisstudy

    A fictional experience, not a clinic.Afictionalexperience,notaclinic.

    This interactive page shows a possible visual direction for a healthcare website. The people, services and setting are illustrative only.Thisinteractivepageshowsapossiblevisualdirectionforahealthcarewebsite.Thepeople,servicesandsettingareillustrativeonly.

    Explore the original interactions

    Wellform is a fictional design study. It does not provide healthcare, medical advice or appointments. The portraits do not represent clinicians.

    The original scroll effects, imagery and section transitions are shown here as an example of what an immersive website could feel like.

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