Clearer hierarchy
A confident opening message and deliberate sections guide visitors through the page in a useful order.
← All work
Project 01 · Hospitality
Linden Tree Tea Room
Concept redesign · In progress
A warmer, clearer website direction for a family-run tea room—designed to make the menu, afternoon tea, catering and visit information easier to find.
- Sector
- Hospitality
- Location
- Thornton-Cleveleys
- Focus
- Website renovation and content structure
- Status
- Concept redesign · In progress
The brief
Keep the warmth.
Make the journey clearer.
01 / Brief
Bring a much-loved local business up to date without losing the friendly, homemade character that regular customers already know.
02 / Approach
Reorganise the experience around the questions a visitor is most likely to ask: what is on the menu, what can I order, where is it, and how do I get in touch?
03 / Designed outcome
A warm, editorial direction with clearer page structure, readable menu content and stronger routes to call, order or plan a visit.
Before and after
Move the line.
See the difference.
The existing website held plenty of useful information, but key journeys were spread across several pages. The redesign brings the most important content into one clearer path.
What changed
Every choice
has a job.
The visual direction is only part of the work. The structure underneath is designed to help visitors understand, trust and act.
Readable menu content
Key menu categories become searchable, scannable text instead of relying on image-only information.
Stronger next steps
Calls, menu views and enquiries are made visible at the moments a visitor is ready to act.
Mobile-conscious structure
Content stacks cleanly and the most useful contact action stays within easy reach on a phone.
Project walkthrough
Look beyond
the first screen.
Select each view to explore how the concept carries the same clear direction through content, imagery and mobile use.
Menu structure
Make the useful information easy to scan.
The concept presents key menu categories as clear, scannable sections and keeps the full menu one click away.
Visual story
Let the food and atmosphere do the talking.
A photography-led gallery keeps the food and atmosphere central without making the page feel busy.
Mobile journey
Keep the next step close at hand.
On mobile, the enquiry concept becomes a clear single-column journey, with a call button kept within easy reach.
Concept shown with permission. The redesign is in progress and has not yet launched, so no performance results are being claimed.